WebTrust - Assuring Integrity on the Internet

The biggest concerns when making a purchase on the internet are "Will I get what I ordered?" and "Will someone steal...and use...my credit card number?" These concerns are real, because examples of this behavior happens everyday. Perpetrated by scam artists and thieves, these practices have affected the choice we make as consumers when considering an on-line purchase.

How can we prevent ourselves and our companies from falling victim to these scams? In theory it's easy, only use reliable businesses to secure our goods and services. But, in reality, how do we know who is reliable?

That's where the AICPA comes in. They have developed a program called WebTrust. With this program, they will certify websites that meet the WebTrust criterion for business practices and information control.

On-line consumers need a program like this for their protection. And business owners will be well served by participating in these endeavors.

To find out exactly how WebTrust works and how the AICPA plans to build consumer confidence in on-line transactions, visit their website at: http://www.aicpa.org/webtrust

To learn more about the AICPA and their Canadian counterpart, The CICA, visit their homepage: http://www.aicpa.org

If you have any questions regarding on-line transactions or would like to recommend other secured transaction services to this writer, send your email to zeus@stardream.com